How improving covid situation can benefit V-Guard
Despite covid induced disruptions in April and May, V-Guard Industries was able to bounce back in June and report better than expected numbers in the first quarter of 2021-22. While disruptions were severe in its key market— southern region— increased sales in non-south regions helped V-Guard. The company has slowly transformed from a South India based stabiliser player to one of the leading national players in fast moving consumer electrical (FMCE) items. V-Guard is still market leader in the stabiliser segment. Its sales contribution from non-south regions has increased to around 43% now.Its strong performance in the first quarter was visible both in financial and operating parameters. Though low base effect was the main reason, V-Guard reported a seven times jump in net profit. V-Guard was able to pass on the rising costs to consumers and increase its gross margin by 380 basis points y-o-y during the first quarter. Due to strong business momentum, V-Guard also made small price increases in July and more is expected in coming months. This should help it to report good second quarter numbers. V-Guard’s margin profile is improving slowly due to strategic steps taken by the management. Its plan to shift production from outsourced facilities to in-house manufacturing is one such action. Margin profile is expected to improve further because V-Guard aims to take its in-house manufacturing share from 40-45% now to 60-65% in 3-4 years. Using indigenous materials and reducing consumption of imported materials is another such step and its imported materials consumption is now down to around 2%, compared to around 8% five years back.FMCE players like V-Guard are benefitting now from the government’s housing thrust and they should continue to benefit. Since V-Guard’s growth now is broad-based across products, categories and regions, it should be able to withstand regional shocks. Though V-Guard’s air cooler sale in first quarter was down due to loss of sale in peak summer, electrical and durable sales were able to compensate it. V-Guard is also diversifying its distribution channels and the contribution from organised retail and e-commerce has already reaching close to the 20% mark.85710624Analysts are attracted to V-Guard because of its share price correction. V-Guard is also a cash rich company with no debt and it is expected to report a free cash flow of Rs 250 crore in 2021-22.
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from Economic Times https://ift.tt/3BlZpyK
from Economic Times https://ift.tt/3BlZpyK
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