Jio, Airtel take co-branding route to attract users

India’s top two telcos Reliance Jio and Bharti Airtel have unleashed smart marketing moves to grab higher paying mobile broadband users from struggling Vodafone Idea (Vi) even as the latter continues to cede market share to its stronger rivals.Airtel is relaunching an earlier co-branding pact with PepsiCo India, under which prepaid users will get up to 2GB of complimentary 4G data on purchase of Lay’s, Kurkure, UncleChipps and Doritos snack packs. The Airtel-PepsiCo gameplan is to leverage the sharp surge in mobile broadband consumption and snacking volumes to boost revenues.Reliance Jio, in turn, launched a clutch of prepaid plans— starting at Rs 499— that offer complimentary subscription to entire Disney+ Hotstar content library. Besides a year’s subscription to Disney+ Hotstar, Jio’s new plans come bundled with unlimited voice, data, SMS, Jio Apps and other benefits. Jio’s offers come on the back of Disney+ Hotstar recently revising India offerings.

from Economic Times https://ift.tt/3zBDrHv