Times Network to launch ET NOW Swadesh today

Times Network, India's premium broadcaster, is set to mark its debut in the Hindi business news genre with the launch ET NOW Swadesh on Monday.Following the tenets of the network's legacy brand ET NOW, ET NOW Swadesh leads with a powerful proposition - Badho Desh Ke Saath - and promises to be a catalyst of growth, energising every discerning Indian to 'Rise with India', said a Times Network statement. The channel will also unveil its brand manifesto that reflects its unique proposition in the Hindi business news category. A special film capturing the genesis of the brand will be released across the network's channels and its social media platforms on Monday."ET NOW has been committed to India's growth story for over a decade and we are now thrilled to launch our maiden Hindi business news channel, ET NOW Swadesh, which not only presents a distinct proposition in the Hindi business news category but further fuels our mission to help every Indian Rise With India," said MK Anand, MD & CEO of Times Network.

from Economic Times https://ift.tt/3uCzyQR